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Preview profile · Summit Roofing

demo-summit.preview.local

A business-owner view of demand, leads, wins, and attention items for this period.

Demo

Reporting period: Last month; 2026-07-01 → 2026-07-31
Comparison: vs prior calendar month
Data freshness: Demo snapshot — not a live refresh. Website activity is from Vercel logs, not Google Analytics.
Status: Demo data only — not production live metrics.

Monthly review at a glance

What matters this period

Start here: what happened, whether demand and leads moved, what won, and what needs attention.

What happened

Demo · Human-like traffic +13.6%. The detailed evidence below compares vs prior calendar month.

Demand & leads

Demand signals use website activity and search visibility; leads are counted submissions. Revenue is not estimated.

Website activity: 1,840vs prior 1,620 · +13.6%
Search visibility: 8,400vs prior 7,200 · +16.7%
Leads: 0vs prior 0 · —

Demo · Human-like requests are content-page hits with a browser-looking user-agent in Vercel server logs. They are not unique visitors, sessions, or Google Analytics. Automated clients can spoof browser user-agents.

What won

Demo · Human-like traffic +13.6%
Human-like website requests were 1,840 vs 1,620 in the prior window. These are not unique visitors or Google Analytics sessions.
Demo · Search impressions +16.7%
Search Console reported 8,400 impressions and 620 clicks this period vs 7,200 / 540 prior. Queries are Google’s reported subset, not complete coverage.

Needs attention

Demo · Form submissions stayed at 0
There were no form submissions this period (0 vs 0 prior). Source mix appears when campaign tags are present.

City expansion

City expansion performance

Google-reported impressions on published city pages

Demo

City-page impressions: 1,390; 3 published cities
Strongest city: Springfield; 1,180 impressions
Fastest-growing city: Nixa; +121.1% vs prior Search Console rows
Zero-impression cities: 1; Ozark

Impressions are Google-reported for published city pages, not a complete census of every URL.

See city-by-city evidence

Website health

Uptime

Demo

Uptime: 99.1%; Up
Status: Looking good; No speed or uptime issues flagged.

Demo snapshot — not a live PageSpeed or uptime reading.

Website activity mix

Vercel logs · human-like vs search crawlers vs AI crawlers

Demo

Human-like requests: 1,840; vs prior 1,620 (+13.6%)
Search crawlers: 410; vs prior 369 (+11.1%)
AI crawlers: 86; vs prior 73 (+17.8%)

/220
/services140
/quote96
/financing54
/locations28

Leads by source

Demo

Counts only — no names, emails, or form messages

No form submissions this period. Source mix appears when campaign tags are present.

Google visibility trajectory

Impressions primary · clicks secondary · Last month

Demo

Impressions (current): 8,400; vs prior 7,200 (+16.7%)
Clicks (current): 620; vs prior 527 (+17.6%)
Growth since baseline: +778.8%; Early vs late window

Demo · Illustrative impressions trajectory for layout review only — not live Search Console data.

Search Console

Queries, pages, and devices reported by Google — not website traffic

Demo

Impressions: 8,400; vs prior +16.7%
Clicks: 620; vs prior +14.8%
CTR: 7.4%
Avg position: 18.2

Top landing pages

https://demo-summit.preview.local/quote40 / 500
https://demo-summit.preview.local/services28 / 380
https://demo-summit.preview.local/24 / 340
https://demo-summit.preview.local/financing9 / 120

Search visibility by city

City-by-city evidence for the expansion glance above

City	Impressions	Prior	Change	Clicks	CTR	Pages seen
Springfield	1,180	890	+32.6%	72	6.1%	5
Nixa	210	95	+121.1%	11	5.2%	2
Ozark	0	0	—	0	—	0

Google may omit lower-volume page rows. City visibility is the Search Console-reported subset for published city-page URL families, not absolute coverage.

Device

MOBILE400 / 5,200
DESKTOP180 / 2,600
TABLET40 / 600

Maps / Business Profile

Location performance counts — not reviews or conversations

Demo

Maps impressions: 140; +16.7%
Search impressions: 50; +13.6%
Directions: 8; +14.3%
Call taps: 2; 0.0%
Website taps: 5; +25.0%

Maps and Business Profile figures are Google’s location performance counts (impressions, direction requests, call taps, website taps). Reviews, messages, and customer identities are not imported.

Google Ads

Impressions, clicks, cost, conversion counts, and CPL — not people or revenue

Demo

Impressions: 800; +11.1%
Clicks: 24; +20.0%
Cost (account currency): 110.00; +10.0%
Conversions: 3.0; 0.0%
CPL (account currency): 36.67; +10.0%

Paid results are Google Ads account metrics: conversion *counts*, cost in the account currency, and CPL = cost ÷ conversions. Names, emails, phones, click IDs, and conversion-value / closed-job revenue are not imported.

Search crawlers

Demo

Googlebot, Bing, and other search engines

Current: 410
Prior: 369
Change: +11.1%

Requests in period

Googlebot · Google320
bingbot · Microsoft66
DuckDuckBot · DuckDuckGo24

Demo · Based on request user-agents from Vercel logs (not cryptographically verified). Search-engine crawlers (Googlebot, bingbot, Applebot, and similar) are counted separately from AI crawlers. Crawler access does not prove indexing, ranking, or a human visit.

AI crawler accesses

Demo

Identifiable server / user-agent evidence

Current: 86
Prior: 73
Change: +17.8%

Requests in period

GPTBot · OpenAI · training42
ClaudeBot · Anthropic · training28
PerplexityBot · Perplexity · search / retrieval16

Pages AI systems requested

/services42
/quote36
/31
/financing18

Demo · Based on request user-agents from Vercel logs (not cryptographically verified). Crawler access does not prove indexing, citation, recommendation, or a human visit. Crawled is not cited. Search-engine crawlers, AI crawlers, and AI referrals are counted separately. Google-Extended is a robots.txt token and does not appear as its own crawler in these logs.

AI referral visits

Demo

Identifiable referring AI products (separate from crawlers)

Current: 4
Prior: 3
Change: +33.3%

Identifiable referral visits

Gemini referrals (when evidenced): 1

ChatGPT · referrer host2
Perplexity · referrer host1
Gemini · referrer host1

Demo · Based on identifiable referring AI product hosts in Vercel logs (or allow-listed campaign parameters). Referrers can be stripped or spoofed; undetectable AI-origin visits are omitted. A click from an AI product is not a citation or recommendation.

Wins

Demo · Human-like traffic +13.6%
Human-like website requests were 1,840 vs 1,620 in the prior window. These are not unique visitors or Google Analytics sessions.
Demo · Search impressions +16.7%
Search Console reported 8,400 impressions and 620 clicks this period vs 7,200 / 540 prior. Queries are Google’s reported subset, not complete coverage.

Changes

Demo · Maps impressions +16.7%
Maps impressions rose to 140 from 120, with 8 vs 7 direction requests. These are location performance counts, not reviews.
Demo · Paid CPL +10.0%
Google Ads cost 110 vs 100 prior with conversions unchanged at 3, so CPL moved from 33.33 to 36.67. Conversion counts are not people or closed-job revenue.

Needs attention

Demo · Form submissions stayed at 0
There were no form submissions this period (0 vs 0 prior). Source mix appears when campaign tags are present.

Latest website activity: Aug 11, 2026, 11:45 AM UTC · Demo

Generated Aug 11, 2026, 12:00 PM UTC

What matters this period

What happened

Demand & leads

What won

Needs attention

City expansion performance

Website health

Website activity mix

Leads by source

Google visibility trajectory

Search Console

Top searches reported by Google

Top landing pages

Search visibility by city

Device

Maps / Business Profile

Google Ads

Search crawlers

AI crawler accesses

AI referral visits

Wins

Changes

Needs attention