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Preview profile · Summit Roofing · Last 30 days · Demo

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Client report

Preview profile · Summit Roofing

demo-summit.preview.local

A plain monthly review of the site, leads, and Google.

Reporting period: Last 30 days; Jul 12 – Aug 10, 2026
Comparison: vs previous 30 days

This month

Executive summary

Times shown on Google up 16.7%.

No one sent a form.

2 people tapped to call.

We fixed 3 things.

Your site was up 99.00%.

Leads and calls

2 people tapped to call.

No one sent a form.

Found on Google

Times shown on Google

8,400

Pages showing in Google

AI robots that read your site

Claude: 28 reads

Pages for each city

Springfield · windows · Page: springfield · 800 searches · Showing
Nixa · windows · Page: nixa · 440 searches · Showing

Service	City	Page	Searches	Status
Springfield
windows	Springfield	Page: springfield	800	Showing
Nixa
windows	Nixa	Page: nixa	440	Showing

Status means built, listed on Google, and showing in Google.

This month

What we did for you

Mobile speed

Some pages got slower this month.

Homepage: 2.1 s on a phone (was 1.1 s).

Problems caught and fixed

A broken link
We fixed a broken link on the contact page.
A slow page
We made the services page appear faster on a phone.
A form
We fixed the quote form.

AI robots that read your site

Claude: 28 reads. Claude read the homepage most often (13 reads of that page).

4 visitors clicked through from an AI product.

Bot reads are not rankings or citations. Referral counts miss reads when the link they came from is hidden.

Website health

Uptime: 99.00%; Up
Mobile speed score: 91; Month trend: slower
Status: Slower; Some pages got slower. Uptime 99.00%.

Demo snapshot — not a live mobile speed score or uptime reading.

Details for your team

Speed checks

Demo coverage is not a live benchmark series. Extra five-minute speed checks are not monthly averages.

Demo phone speed checks are examples, not proven visitor impact.
No recorded intervention is claimed for this period.

Scheduled speed checks: 0 · Extra speed checks: 0 · Brief slow spells: 0 · Confirmed incidents: 0

City expansion

City expansion performance

Times your city pages were shown on Google

Times city pages were shown on Google: 1,390; 3 published cities
Strongest city: Springfield; 1,180 times shown on Google
Fastest-growing city: Nixa; +121.1% vs the prior month
Cities not shown on Google: 1; Ozark

Times shown on Google cover published city pages, not every page.

See city-by-city evidence

People and robots

Google and AI robots that read your site

Visits from people: 1,840; vs prior 1,620 (+13.6%)
Google robots: 410; vs prior 369 (+11.1%)
AI robots: 86; vs prior 73 (+17.8%)

/220
/services140
/quote96
/financing54
/locations28

Visits from people are content-page hits with a browser-looking user-agent in server logs. They are not unique visitors, sessions, or Google Analytics. Automated clients can spoof browser user-agents.

Leads by source

Counts only — no names, emails, or form messages

No form submissions this period. Source mix appears when source tags are present.

Google visibility trajectory

Times shown on Google, then clicks · Jul 12 – Aug 10, 2026

Times shown on Google: 8,400; Compared with the prior month (+16.7%)
Clicks (current): 620; vs prior 527
Growth since baseline: Early vs late window

Illustrative times shown on Google trajectory for layout review only — not live Google data.

Google

Queries, pages, and devices reported by Google — not website traffic

Times shown on Google: 8,400; vs prior calendar month +16.7%
Clicks: 620; vs prior +14.8%
Share who clicked: 7.4%
Average spot on Google (1 = top): 18.2

Top landing pages

https://demo-summit.preview.local/quote40 / 500
https://demo-summit.preview.local/services28 / 380
https://demo-summit.preview.local/24 / 340
https://demo-summit.preview.local/financing9 / 120

Search visibility by city

City-by-city evidence for the expansion glance above

City	Times shown on Google	Prior	Clicks	Share who clicked	Pages seen
Springfield	1,180	890	72	6.1%	5
Nixa	210	95	11	5.2%	2
Ozark	0	0	0	—	0

Google may omit lower-volume page rows. City visibility is the Google-reported subset for published city-page URL families, not absolute coverage.

Device split

MOBILE400 / 5,200
DESKTOP180 / 2,600
TABLET40 / 600

Maps / Business Profile

Location performance counts — not reviews or conversations

Times shown on Maps: 140; +16.7%
Times shown in Google search: 50; +13.6%
Directions: 8
Call taps: 2
Website taps: 5

Maps and Business Profile figures are Google’s location performance counts (times shown on Google, direction requests, call taps, website taps). Reviews, messages, and customer identities are not imported.

Google Ads

Times shown on Google, clicks, cost, conversion counts, and cost per lead — not people or revenue

Times shown on Google: 800; +11.1%
Clicks: 24; +20.0%
Cost (account currency): 110.00; +10.0%
Conversions: 3.0
Cost per lead (account currency): 36.67

Paid results are Google Ads account metrics: conversion *counts*, cost in the account currency, and cost per lead = cost ÷ conversions. Names, emails, phones, click IDs, and conversion-value / closed-job revenue are not imported.

Google robots

Googlebot, Bing, and other search engines

Current: 410
Prior: 369
Change: +11.1%

Requests in period

Googlebot · Google320
bingbot · Microsoft66
DuckDuckBot · DuckDuckGo24

Based on request user-agents from server logs (not cryptographically verified). Search-engine robots (Googlebot, bingbot, Applebot, and similar) are counted separately from AI robots. robot access does not prove indexing, ranking, or a human visit.

AI robots that read your site

Identifiable server / user-agent evidence

Current: 86
Prior: 73
Change: +17.8%

Requests in period

GPTBot · OpenAI · training42
ClaudeBot · Anthropic · training28
PerplexityBot · Perplexity · search / retrieval16

Pages AI systems requested

/services42
/quote36
/31
/financing18

Based on request user-agents from server logs (not cryptographically verified). robot access does not prove indexing, citation, recommendation, or a human visit. Crawled is not cited. Search-engine robots, AI robots, and AI referrals are counted separately. Google-Extended is a robots.txt token and does not appear as its own robot in these logs.

AI referral visits

Identifiable referring AI products (separate from robots)

Current: 4
Prior: 3

Identifiable referral visits

Gemini referrals (when evidenced): 1

ChatGPT · the link they came from2
Perplexity · the link they came from1
Gemini · the link they came from1

Based on identifiable referring AI product hosts in server logs (or allow-listed a tagged link). links they came from can be stripped or spoofed; undetectable AI-origin visits are omitted. A click from an AI product is not a citation or recommendation.

Wins

Search times shown on Google +16.7%
Google reported 8,400 times shown on Google and 620 clicks this period vs 7,200 / 540 prior. Queries are Google’s reported subset, not complete coverage.

Changes

Website traffic from people
Visits from people were 1,840 vs 1,620 in the prior window. These are not unique visitors or Google Analytics sessions.
Maps times shown on Google +16.7%
Maps times shown on Google rose to 140 from 120, with 8 vs 7 direction requests. These are location performance counts, not reviews.
Paid cost per lead +10.0%
Google Ads cost 110 vs 100 prior with conversions unchanged at 3, so cost per lead moved from 33.33 to 36.67. Conversion counts are not people or closed-job revenue.
Form submissions stayed at 0
There were no form submissions this period (0 vs 0 prior). Source mix appears when source tags are present.

Needs attention

Nothing flagged for attention.

Latest website activity: Aug 11, 6:45 am Central

Generated Aug 11, 7:00 am Central

Executive summary

Leads and calls

Found on Google

Times shown on Google

Pages showing in Google

AI robots that read your site

Pages for each city

What we did for you

Mobile speed

Problems caught and fixed

AI robots that read your site

Website health

Speed checks

City expansion performance

People and robots

Leads by source

Google visibility trajectory

Google

Top searches reported by Google

Top landing pages

Search visibility by city

Device split

Maps / Business Profile

Google Ads

Google robots

AI robots that read your site

AI referral visits

Wins

Changes

Needs attention