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Preview profile · Apex Windows · Last 60 days · Demo

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Client report

Preview profile · Apex Windows

demo-apex.preview.local

A plain monthly review of the site, leads, and Google.

Reporting period
Last 60 days
Jun 12 – Aug 10, 2026
Comparison
vs previous 60 days

This month

Executive summary

Times shown on Google up 28.6%.

14 people sent a form.

4 people tapped to call.

We fixed 3 things.

Your site was up 99.00%.

Leads and calls

4 people tapped to call.

14 people sent a form.

Found on Google

Times shown on Google

12,600

Pages showing in Google

2

AI robots that read your site

  • Claude: 28 reads

Pages for each city

  • Springfield · windows · Page: springfield · 800 searches · Showing
  • Nixa · windows · Page: nixa · 440 searches · Showing
ServiceCityPageSearchesStatus
Springfield
windowsSpringfieldPage: springfield800Showing
Nixa
windowsNixaPage: nixa440Showing

Status means built, listed on Google, and showing in Google.

This month

What we did for you

Mobile speed

Some pages got slower this month.

  • Homepage: 2.1 s on a phone (was 1.1 s).

Problems caught and fixed

  • A broken link

    We fixed a broken link on the contact page.

  • A slow page

    We made the services page appear faster on a phone.

  • A form

    We fixed the quote form.

AI robots that read your site

  • Claude: 28 reads. Claude read the homepage most often (13 reads of that page).

4 visitors clicked through from an AI product.

Bot reads are not rankings or citations. Referral counts miss reads when the link they came from is hidden.

Website health

Uptime
99.00%
Up
Mobile speed score
91
Month trend: slower
Status
Slower
Some pages got slower. Uptime 99.00%.

Demo snapshot — not a live mobile speed score or uptime reading.

Details for your team

Speed checks

Demo coverage is not a live benchmark series. Extra five-minute speed checks are not monthly averages.

  • Demo phone speed checks are examples, not proven visitor impact.
  • No recorded intervention is claimed for this period.

Scheduled speed checks: 0 · Extra speed checks: 0 · Brief slow spells: 0 · Confirmed incidents: 0

City expansion

City expansion performance

Times your city pages were shown on Google

Times city pages were shown on Google
2,560
3 published cities
Strongest city
Springfield
2,140 times shown on Google
Fastest-growing city
Nixa
+133.3% vs the prior month
Cities not shown on Google
1
Ozark

Times shown on Google cover published city pages, not every page.

See city-by-city evidence

People and robots

Google and AI robots that read your site

Visits from people
3,120
vs prior 2,740 (+13.9%)
Google robots
920
vs prior 828 (+11.1%)
AI robots
214
vs prior 182 (+17.6%)
  • /220
  • /services140
  • /quote96
  • /financing54
  • /locations28

Visits from people are content-page hits with a browser-looking user-agent in server logs. They are not unique visitors, sessions, or Google Analytics. Automated clients can spoof browser user-agents.

Leads by source

Counts only — no names, emails, or form messages

  • Google · from ads · a form6
  • Google · from Google search · a form5
  • no source recorded · no channel recorded · a form3

Google visibility trajectory

Times shown on Google, then clicks · Jun 12 – Aug 10, 2026

Times shown on Google
12,600
Compared with the prior month (+28.6%)
Clicks (current)
940
vs prior 799
Growth since baseline
Early vs late window

Illustrative times shown on Google trajectory for layout review only — not live Google data.

Google

Queries, pages, and devices reported by Google — not website traffic

Times shown on Google
12,600
vs prior calendar month +28.6%
Clicks
940
vs prior +17.5%
Share who clicked
7.5%
Average spot on Google (1 = top)
14.6

Top searches reported by Google

Google does not return every query. This list is Google’s reported subset, not complete query coverage.

  • window replacement near me48 clicks · 520 times shown
  • energy efficient windows32 clicks · 380 times shown
  • vinyl window quote22 clicks · 240 times shown
  • emergency window repair18 clicks · 190 times shown
  • replacement windows cost14 clicks · 210 times shown

Top landing pages

  • https://demo-apex.preview.local/quote80 / 900
  • https://demo-apex.preview.local/services54 / 720
  • https://demo-apex.preview.local/41 / 640
  • https://demo-apex.preview.local/financing18 / 210

Search visibility by city

City-by-city evidence for the expansion glance above

CityTimes shown on GooglePriorClicksShare who clickedPages seen
Springfield2,1401,5601265.9%8
Nixa420180225.2%3
Ozark000—0

Google may omit lower-volume page rows. City visibility is the Google-reported subset for published city-page URL families, not absolute coverage.

Device split

  • MOBILE600 / 8,000
  • DESKTOP280 / 3,800
  • TABLET60 / 800

Maps / Business Profile

Location performance counts — not reviews or conversations

Times shown on Maps
210
+16.7%
Times shown in Google search
80
+14.3%
Directions
12
Call taps
4
Website taps
9

Maps and Business Profile figures are Google’s location performance counts (times shown on Google, direction requests, call taps, website taps). Reviews, messages, and customer identities are not imported.

Google Ads

Times shown on Google, clicks, cost, conversion counts, and cost per lead — not people or revenue

Times shown on Google
1,200
+9.1%
Clicks
40
+11.1%
Cost (account currency)
180.00
+5.9%
Conversions
6.0
Cost per lead (account currency)
30.00

Paid results are Google Ads account metrics: conversion *counts*, cost in the account currency, and cost per lead = cost ÷ conversions. Names, emails, phones, click IDs, and conversion-value / closed-job revenue are not imported.

Google robots

Googlebot, Bing, and other search engines

Current
920
Prior
828
Change
+11.1%

Requests in period

  • Googlebot · Google718
  • bingbot · Microsoft147
  • DuckDuckBot · DuckDuckGo55

Based on request user-agents from server logs (not cryptographically verified). Search-engine robots (Googlebot, bingbot, Applebot, and similar) are counted separately from AI robots. robot access does not prove indexing, ranking, or a human visit.

AI robots that read your site

Identifiable server / user-agent evidence

Current
214
Prior
182
Change
+17.6%

Requests in period

  • GPTBot · OpenAI · training96
  • ClaudeBot · Anthropic · training48
  • PerplexityBot · Perplexity · search / retrieval40
  • OAI-SearchBot · OpenAI · search / retrieval30

Pages AI systems requested

  • /services42
  • /quote36
  • /31
  • /financing18

Based on request user-agents from server logs (not cryptographically verified). robot access does not prove indexing, citation, recommendation, or a human visit. Crawled is not cited. Search-engine robots, AI robots, and AI referrals are counted separately. Google-Extended is a robots.txt token and does not appear as its own robot in these logs.

AI referral visits

Identifiable referring AI products (separate from robots)

Current
8
Prior
6

Identifiable referral visits

Gemini referrals (when evidenced)
2
  • ChatGPT · a tagged link4
  • Gemini · the link they came from2
  • Claude · the link they came from1
  • Perplexity · the link they came from1

Based on identifiable referring AI product hosts in server logs (or allow-listed a tagged link). links they came from can be stripped or spoofed; undetectable AI-origin visits are omitted. A click from an AI product is not a citation or recommendation.

Wins

  • Search times shown on Google +28.6%

    Google reported 12,600 times shown on Google (+28.6%) and 940 clicks (+17.5%) vs the prior window. Top reported searches include window replacement and energy efficient windows — not a complete query list.

  • Ads cost per lead improved −11.8%

    Google Ads cost 180 vs 170 prior while conversions rose 6 vs 5, so cost per lead improved from 34 to 30. Conversion counts are not people or closed-job revenue.

Changes

  • Visits from people

    Visits from people were 3,120 vs 2,740 prior. Search and AI robot hits are counted separately, so bot traffic does not inflate this number.

  • Form submissions

    14 people sent a form (11 the month before). The earlier month is too small to show as a percentage.

  • Maps / GBP +16.7%

    Maps times shown on Google 210 vs 180, direction requests 12 vs 10, website taps 9 vs 7. These are location performance counts, not reviews.

  • AI referrals remain small

    A handful of ChatGPT, Claude, Perplexity, and Gemini visits showed up in the links they came from. Those links can be stripped or spoofed; robot hits are not citations.

Needs attention

Nothing flagged for attention.

Latest website activity: Aug 11, 6:45 am Central

Generated Aug 11, 7:00 am Central