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Client report

Preview profile · Apex Windows

demo-apex.preview.local

A business-owner view of demand, leads, wins, and attention items for this period.

Demo

Reporting period: Current month; 2026-08-01 → 2026-08-10
Comparison: vs prior equal-length window
Data freshness: Demo snapshot — not a live refresh. Website activity is from Vercel logs, not Google Analytics.
Status: Demo data only — not production live metrics.

Monthly review at a glance

What matters this period

Start here: what happened, whether demand and leads moved, what won, and what needs attention.

What happened

Demo · Human-like traffic +13.9%. The detailed evidence below compares vs prior equal-length window.

Demand & leads

Demand signals use website activity and search visibility; leads are counted submissions. Revenue is not estimated.

Website activity: 3,120vs prior 2,740 · +13.9%
Search visibility: 12,600vs prior 9,800 · +28.6%
Leads: 14vs prior 11 · +27.3%

Demo · Human-like requests are content-page hits with a browser-looking user-agent in Vercel server logs. They are not unique visitors, sessions, or Google Analytics. Automated clients can spoof browser user-agents.

What won

Demo · Human-like traffic +13.9%
Human-like website requests were 3,120 vs 2,740 prior. Search and AI crawler hits are counted separately, so bot traffic does not inflate this number.
Demo · Search impressions +28.6%
Search Console reported 12,600 impressions (+28.6%) and 940 clicks (+17.5%) vs the prior window. Top reported searches include window replacement and energy efficient windows — not a complete query list.

Needs attention

Nothing flagged for attention.

City expansion

City expansion performance

Google-reported impressions on published city pages

Demo

City-page impressions: 2,560; 3 published cities
Strongest city: Springfield; 2,140 impressions
Fastest-growing city: Nixa; +133.3% vs prior Search Console rows
Zero-impression cities: 1; Ozark

Impressions are Google-reported for published city pages, not a complete census of every URL.

See city-by-city evidence

Website health

Uptime

Demo

Uptime: 99.9%; Up
Status: Looking good; No speed or uptime issues flagged.

Demo snapshot — not a live PageSpeed or uptime reading.

Website activity mix

Vercel logs · human-like vs search crawlers vs AI crawlers

Demo

Human-like requests: 3,120; vs prior 2,740 (+13.9%)
Search crawlers: 920; vs prior 828 (+11.1%)
AI crawlers: 214; vs prior 182 (+17.6%)

/220
/services140
/quote96
/financing54
/locations28

Leads by source

Demo

Counts only — no names, emails, or form messages

Google · Paid · Form6
Google · Organic · Form5
Unspecified · Unknown · Form3

Google visibility trajectory

Impressions primary · clicks secondary · Current month

Demo

Impressions (current): 12,600; vs prior 9,800 (+28.6%)
Clicks (current): 940; vs prior 799 (+17.6%)
Growth since baseline: +58.3%; Early vs late window

Demo · Illustrative impressions trajectory for layout review only — not live Search Console data.

Search Console

Queries, pages, and devices reported by Google — not website traffic

Demo

Impressions: 12,600; vs prior +28.6%
Clicks: 940; vs prior +17.5%
CTR: 7.5%
Avg position: 14.6

Top landing pages

https://demo-apex.preview.local/quote80 / 900
https://demo-apex.preview.local/services54 / 720
https://demo-apex.preview.local/41 / 640
https://demo-apex.preview.local/financing18 / 210

Search visibility by city

City-by-city evidence for the expansion glance above

City	Impressions	Prior	Change	Clicks	CTR	Pages seen
Springfield	2,140	1,560	+37.2%	126	5.9%	8
Nixa	420	180	+133.3%	22	5.2%	3
Ozark	0	0	—	0	—	0

Google may omit lower-volume page rows. City visibility is the Search Console-reported subset for published city-page URL families, not absolute coverage.

Device

MOBILE600 / 8,000
DESKTOP280 / 3,800
TABLET60 / 800

Maps / Business Profile

Location performance counts — not reviews or conversations

Demo

Maps impressions: 210; +16.7%
Search impressions: 80; +14.3%
Directions: 12; +20.0%
Call taps: 4; +33.3%
Website taps: 9; +28.6%

Maps and Business Profile figures are Google’s location performance counts (impressions, direction requests, call taps, website taps). Reviews, messages, and customer identities are not imported.

Google Ads

Impressions, clicks, cost, conversion counts, and CPL — not people or revenue

Demo

Impressions: 1,200; +9.1%
Clicks: 40; +11.1%
Cost (account currency): 180.00; +5.9%
Conversions: 6.0; +20.0%
CPL (account currency): 30.00; -11.8%

Paid results are Google Ads account metrics: conversion *counts*, cost in the account currency, and CPL = cost ÷ conversions. Names, emails, phones, click IDs, and conversion-value / closed-job revenue are not imported.

Search crawlers

Demo

Googlebot, Bing, and other search engines

Current: 920
Prior: 828
Change: +11.1%

Requests in period

Googlebot · Google718
bingbot · Microsoft147
DuckDuckBot · DuckDuckGo55

Demo · Based on request user-agents from Vercel logs (not cryptographically verified). Search-engine crawlers (Googlebot, bingbot, Applebot, and similar) are counted separately from AI crawlers. Crawler access does not prove indexing, ranking, or a human visit.

AI crawler accesses

Demo

Identifiable server / user-agent evidence

Current: 214
Prior: 182
Change: +17.6%

Requests in period

GPTBot · OpenAI · training96
ClaudeBot · Anthropic · training48
PerplexityBot · Perplexity · search / retrieval40
OAI-SearchBot · OpenAI · search / retrieval30

Pages AI systems requested

/services42
/quote36
/31
/financing18

Demo · Based on request user-agents from Vercel logs (not cryptographically verified). Crawler access does not prove indexing, citation, recommendation, or a human visit. Crawled is not cited. Search-engine crawlers, AI crawlers, and AI referrals are counted separately. Google-Extended is a robots.txt token and does not appear as its own crawler in these logs.

AI referral visits

Demo

Identifiable referring AI products (separate from crawlers)

Current: 8
Prior: 6
Change: +33.3%

Identifiable referral visits

Gemini referrals (when evidenced): 2

ChatGPT · campaign param4
Gemini · referrer host2
Claude · referrer host1
Perplexity · referrer host1

Demo · Based on identifiable referring AI product hosts in Vercel logs (or allow-listed campaign parameters). Referrers can be stripped or spoofed; undetectable AI-origin visits are omitted. A click from an AI product is not a citation or recommendation.

Wins

Demo · Human-like traffic +13.9%
Human-like website requests were 3,120 vs 2,740 prior. Search and AI crawler hits are counted separately, so bot traffic does not inflate this number.
Demo · Search impressions +28.6%
Search Console reported 12,600 impressions (+28.6%) and 940 clicks (+17.5%) vs the prior window. Top reported searches include window replacement and energy efficient windows — not a complete query list.
Demo · Leads +27.3%
Form submissions were 14 vs 11 prior (9 qualified). Mix is Google paid 6, Google organic 5, and unspecified 3 — counts only, no names or messages.
Demo · Ads CPL improved −11.8%
Google Ads cost 180 vs 170 prior while conversions rose 6 vs 5, so CPL improved from 34 to 30. Conversion counts are not people or closed-job revenue.

Changes

Demo · Maps / GBP +16.7%
Maps impressions 210 vs 180, direction requests 12 vs 10, website taps 9 vs 7. These are location performance counts, not reviews.
Demo · AI referrals remain small
A handful of ChatGPT, Claude, Perplexity, and Gemini referral visits showed up in log referrers. Referrers can be stripped or spoofed; crawler hits are not citations.

Needs attention

Nothing flagged for attention.

Latest website activity: Aug 11, 2026, 11:45 AM UTC · Demo

Generated Aug 11, 2026, 12:00 PM UTC

What matters this period

What happened

Demand & leads

What won

Needs attention

City expansion performance

Website health

Website activity mix

Leads by source

Google visibility trajectory

Search Console

Top searches reported by Google

Top landing pages

Search visibility by city

Device

Maps / Business Profile

Google Ads

Search crawlers

AI crawler accesses

AI referral visits

Wins

Changes

Needs attention